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March 06, 2008: PWAC Presents - White Paper Writing 101
PWAC Presents: White Paper Writing 101 - Next Week Date: Friday 14th, March
Presenter: Gordon Graham White papers drive billions of dollars in purchases by the world's biggest corporations. White papers help tiny NGOs get their message out. White papers are all over the Web. And somebody's got to write them. In fact, writing a white paper is no harder than writing a medium-sized magazine
article, yet you can earn far more... often $3,000 to $5,000 each.
So what is a white paper? How do you write one? What should be included, and what left out? How can you tell if your company needs white papers? Or how do you find clients who need them? The seminar includes: What is a white paper?Show & tell of typical white papersWho reads white papers, and why?Who sponsors white papers, and why?
12 deadly diseases to avoid in white papersA 7-step process for starting a white paperThe best online resources about white papers By the end of this half-day workshop, you will know what white papers are, and when to use them. Freelancers will know if you'd enjoy writing white papers. In-house writers will know how to revise white papers to make them more persuasive. Managers will know how to oversee white paper projects with more confidence. Places are limited. To register please, click here.
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