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Speakers' Bureau
Alberta
Sheelagh Matthews
Contact: www.ideagarden.net, www.writers.ca profile
Topics:
- Attracting Media Attention. You can be on the 6:00 o'clock news, too! This presentation includes strategic questions to consider, what's involved with developing a relationship with the media, and tips on attracting media attention for you, your business, or your cause.
- How to Write a News Release. This step-by-step presentation takes participants from formatting, content and dissemination, to what to do when the media calls. If desired, a workshop setting allows participants an opportunity to work on their own news releases.
- Writing for the Web. People read information on the web differently and your writing should reflect this. Learn about the fundamental needs of web readers so you can make your website, or someone else's, more effective.
- Marketing Ideas for SMEs. Whether you are in the business of writing or not, if you are a small- or medium-sized enterprise then you will benefit from this presentation. You'll leave with affordable marketing ideas, from the usual to the unique, to help your business succeed. Participants are encouraged to share what works for them, too.
- Literacy and the Environment. This presentation takes a look at how literacy and being eco-friendly are interconnected, not unlike how organisms and the environment are interconnected in the web of life. This presentation can be customized for students K to 12.
Length of presentation: 30 to 90 minutes, varies based on topic and client's needs.
Audio/visual material: Powerpoint.
Fee: Varies, depends on type of presentation and related expenses.
A strong generalist with a background in the biological sciences, Sheelagh has been writing, editing, and consulting in the field of communications on a freelance basis since 1988. Her work has been published in newspapers, magazines, newsletters, books, reports, interpretive materials and on the web.
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