PWAC 2017 Conference Program

May 18-21, 2017 - Fredericton, NB

Thursday, May 18, 2017 PRE-CONFERENCE
3:30 to 5:00 pm Pre-Conference Tour
Wine and cheese tasting (separate registration at Uncorked Tours)
6:00 pm to 8:00 pm Welcome Reception
8:00 pm + Hospitality Suite (Sponsored by Sales Beacon)
Friday, May 19, 2017 PWAC BUSINESS
9:00 am to 12:00 noon PWAC Roundtables (includes a nutrition break)
12:00 noon to 1:00 pm Brown bag lunch/round table discussion may continue if people choose
1:00 pm to 5:00 pm PWAC Annual General Meeting (includes a nutrition break)
5:00 pm to 6:00 pm Free time
6:00 pm to 6:30 pm Cocktails in Banquet Room
6:30 pm to 9:00 pm PWAC Gala Awards Banquet
9:00 pm + Hospitality Suite with Shakespeare, Music and More (Sponsored by Sales Beacon)
9:00 am to 12:00 noon Working tour
Fredericton markets, historical/literary walking tour with Peter Pacey, the Beaverbrook Art Gallery.
This is a working activity. We will include these on a story list and encourage participants to take photos and collect contact and background information.
12:00 noon to 1:00 pm Lunch on your own (Note: this is at your own expense)
1:00 pm to 3:00 pm Panel: the Business of Freelance Writing in Today's Environment (Available as online PD)
What challenges/issues face freelance writers today and how do writers overcome/address them?
Panelists: Steve Slaunwhite, Trudy Kelly Forsythe and donalee Moulton
Topics for discussion: how to go into business, how to make money, where the markets are, marketing tips, and other streams of income.
3:00 pm to 3:15 pm Break (Sponsored by Writers Federation of New Brunswick)
3:15 pm to 5:00 pm Choose between Option A and B
  Option A - Business Essentials for a Freelance Writing Business (Available as online PD)
Presenter: donalee Moulton
You're selling your services and your expertise, but are you selling yourself or your business? This session will explore key issues freelancers and consultants must determine about their business.
Should you incorporate your company? If so, will you be an employee? Do you need to carry general liability insurance? Errors and omissions insurance? Do you have a company car or a car that is sometimes used for business? How will you market your services?
There is no right or wrong, but you need to determine the work model that works best for you. This session will also cover taxes, health care coverage and getting help from others such as virtual assistants.
donalee asks people to send their questions to her in advance of the session.
  Option B - Taking Care of Yourself: As important as taking care of the work
Presenter: Christine Peets
In the all-too-"crazy-busy" world of freelance writing, it's easy to get caught up in the work to the point of neglecting our own well-being. We skip meals; sit too long at our desks; and get stressed when the workload becomes overwhelming. In this session, we'll discuss some time management strategies, look at the ergonomics of our work stations, and simple, yet effective ways of taking care of ourselves while we take care of the work.
5:00 pm to 6:00 pm Free time
6:00 pm Gather in hotel lobby for Restaurant Roulette. Choose from a list of local restaurant options and join other PWAC members for your evening meal (Note: this is at your own expense)
9:00 pm + Hospitality Suite (Sponsored by Sales Beacon)
10:00 am to 12:30 noon Breaking into High-fee Content Writing (Available as online PD)
Presenter: Steve Slaunwhite
All writers want to work on projects that are both interesting and well-paying. The world of content marketing offers that and much more. In fact, companies are eager (almost to the point of desperation) to find skilled and experienced writers to craft their blog posts, articles, social media updates, white papers, ebooks and more.
Content marketing is growing by 30% a year, making it possibly the fastest-growing writers market. In this fast-paced session, Steve Slaunwhite will explain how to transition successfully into content writing, build a base of great clients and consistently make top dollar for your work.
12:30 pm to 1:30 pm Lunch
1:30 pm to 3:00 pm Choose between Option A and B
  Option A - Marketing for Writers: a Workshop for Writers Seeking Readers (Available as online PD)
Presenter: Terry Armstrong
In this workshop, Terry Armstrong will do his best to share everything he's learned in 20-plus years of freelance work and writing. Branding, setting sales targets, business planning, target-marketing and, of course, the ins and outs of social media - all of the essentials will be covered. Terry will also show attendees the resources he uses (Amazon, Facebook and Wordpress) and explain why he uses them nearly exclusively in his own marketing endeavours. This isn't just about selling more books, but rather, learning to build our brand and sell ourselves as writers.
  Option B - Grammar Boot Camp
Presenter: Kathe Lieber
You know this stuff….right? Grammar is the underpinning of everything we do as writers, but most of us never studied English grammar and we can be pretty hazy about the rules. While native speakers’ instincts are generally solid, it helps to know why we write what we write. This workshop will cover tone and level, casual and formal language, clarity and comprehension, providing many memorable (and amusing) examples. Come prepared to learn and laugh. You’ll go home with some answers, some new questions and Kathe’s coveted reference list.
3:15 pm to 5:00 pm Panel: the Current State and Future of Publishing (Available as online PD)
Panelists: author and independent publisher Terry Armstrong, Goose Lane publisher Susanne Alexander and investigative reporter and Halifax Examiner editor/publisher Tim Bousquet.
Topics for discussion: what is the current state of the publishing industry; traditional vs self-publishing companies - pros and cons; red flags to watch.
Thanks to our Conference 2017 Sponsors:


Editors Canada

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