#FREELANCERSLEVELUP - PWAC/CMG Freelance Conference 2018
Preliminary Program

We have plenty of informative and enlightening content planned this year to help #FREELANCERSLEVELUP in their writing businesses. Here's the short version of our program; to download the full onsite program booklet, click here.

Ready to register? Although the Early Bird rate has expired, registration at the regular rate (including for online PD) is open now - please click here to save your spot.

See you in Toronto!

Thursday, September 20 - Pre-Conference:  Marriott Bloor Yorkville Hotel

 

 
Meet and Greet/Welcome Reception:  5 pm to 7 pm
Catch up with old friends and meet new ones in a relaxed setting.  Held at the Marriott Bloor/Yorkville Hotel.
 

 

 
Dinner on your own:  7 pm to 8:30 pm
Sample some of Toronto's finer dining experiences - there are many great restaurants near the hotel!
 

 

 
Hospitality Suite:  8:30 pm to ???
More chances to network with friends, old and new.  You never know what's going to happen in the hospitality suite (hint:  bring your singing voice, just in case).  Held at the Marriott Bloor/Yorkville Hotel
 

 

Friday, September 21 - Professional Development:  Al Green Theatre, Miles Nadal Jewish Community Centre (MNjcc)

 

 
Registration Desk Open:  8 am to noon
Breakfast 8:30 am to 9:30 am

 

 

 
Contracts:  the good, the bad and the ugly: 9:30 am to 10:45 am
Panel Discussion and Q&A
Don't sign that contract until you know what it all means! This is an opportunity for you to learn from a panel of experts on what should go into a contract, what should be excluded, and how it all affects you.
 

 

 
Break:  10:45 am to 11 am
 

 

 
Financial Freelance Success:  11 am to noon
Panel Discussion and Q&A
Our panelists will have tips and anecdotes on what it takes to find financial success as a freelancer in today’s rapidly changing communications field. Diversification is the key, and realizing the skills you have are transferable is a major path to success.

 

 

 
Lunch, followed by PWAC Awards Ceremony:  Noon to 2 pm
After an enjoyable lunch, join us as we celebrate achievement in writing by humourists and short- and feature-article authors.  We'll also be presenting our Editor's Award and recognizing our exceptional volunteers.
 

 

 
Collaborating with Other Professionals - finding work, leveraging partnerships, etc.:  2:15 pm to 3:30 pm
Panel Discussion and Q&A
Discover the potential and power of working with others to provide clients with a complete package - words, pictures, video and graphic design.  In this session, you'll learn about the benefits of working as a team with allied professionals to make your stories more complete by adding supporting visuals.  We'll also be covering sharing the workload equitably between team members and ensure that each participant is fairly compensated.

 

 

 
Break:  3:30 to 3:45
 

 

 
Getting Work with the CBC:  3:45 pm to 5 pm
Panel Discussion and Q&A

There are still opportunities to sign up the CBC as a client, but the landscape has changed.  During this presentation, you'll learn where those opportunities are, how to secure them, and how to deal with CBC as a client.
 

 

 
Free Time:  5 pm to 6 pm
 

 

 
Gather for Restaurant Roulette - Dinner at local restaurants:  6 pm to 8:30 pm
When it comes to dining experiences near our Conference location, there's plenty to satisfy every taste and budget.  Enjoy!

 

 

 
Hospitality Suite Opens:  8:30 pm to ???
 

 

Saturday, September 22 - Professional Development:  Al Green Theatre, Miles Nadal Jewish Community Centre (MNjcc)

 

 
Working Tours (leave from hotel):  8 am to 10:30 am
First introduced in Fredericton, working tours provide you with an opportunity to find story ideas while sight-seeing.  This year's tours include the St. Lawrence Market and Kensington Market.
 

 

 
Speed Networking/Mentoring: 10:30 am to noon
This is a brand new initiative.  We're arranging for potential clients to make themselves available to you for 15-minute, one-on-one meetings, so be sure to bring story ideas you can pitch.  We're also signing up veteran PWAC members who are interested in mentoring others - you'll have the opportunity to ask them questions about the craft and business of writing.  We hope these contacts will turn into long-term relationships.
 

 

 
19th century typewriter display and presentation:  noon to 1:15 pm
Did you use a typewriter when you first started out?  This session allows you to see and even play with some vintage 19th century typewriters. If you ever wondered what they were like in the days before the standard QWERTY keyboard or the IBM Selectric TM, here's your chance to find out. Just curious or looking for options to disconnect from our digital world? You'll enjoy this opportunity.
 

 

 
Lunch on your own:  noon to 1:15 pm
 

 

 
Writing your first book and getting a good contract:  1:30 pm to 2:45 pm
Presentation and Q&A with author Ann Douglas
Do you think you have a book in you?  Learn from author and PWAC member Ann Douglas about the business of writing and publishing it: what's involved in selling a book proposal to a publisher and the logistics related to research and writing (everything from evaluating information sources to organizing your research materials to getting the necessary permissions to taming anxiety during the writing process). Ann will also give you an overview of the book editing and production process and talk about strategies for promoting your book (without alienating each and every one of your Facebook friends). This is a fun yet practical guide to becoming an author, rich in stories and strategies from a writer who has written 30+ books over the past two decades and who has learned a few things along the way
 

 

 
Break:  2:45 pm to 3:00 pm
 

 

 
Teaching Your Craft:  3:00 to 4:30 - Concurrent
One way to supplement income is by teaching others what you know.  In this session, you'll have the opportunity to hear from, and interact with, writers who have included teaching in their skillsets.  You'll learn how to organize what you know into lesson plans, develop your presentation style to engage your students, market your course and more.  Teaching is an opportunity to foster new talent while generating additional revenue.
 

 

 
Making Social Media Work for You:  3:00 pm to 4:30 pm - Concurrent
Facebook.  Twitter.  LinkedIn.  Pinterest.  Are these and other social media part of your promotional toolkit?  If not, you'll want to attend this session and learn from fellow PWACers how they've made social media work for them in promoting their writing businesses.  Find out what to say, which medium to use, and how to build a following.
 

 

 
Wrap-up Remarks:  4:30 pm to 4:45 pm
All good things must come to an end, and this session represents the end of the formal Conference proceedings. Join us as we recognize presenters and sponsors - the people who made the Conference a reality. There might even be prizes, but you won't know unless you attend!
 

 

 
Literary Corner - Shakespeare mangling and open-mic readings:  4:45 pm to 6 pm
While the Conference may be officially over, there is still pleny of fun to be had.  Our changing cast of Shakespearean actors will present a scene from one of the Bard's plays, and other PWAC members will read from their work.  This is entertaining and enjoyable, and gives you the opportunity to see just how talented your fellow PWACers really are!

 

 

 
Gather for Restaurant Roulette - dinner at local restaurants:  6 pm to 8:30 pm
 

 

 
Hospitality Suite Opens:  8:30 pm to ???
Our final opportunity to connect with friends, old and new, reminisce about the Conference and make plans to get together again next year.

 

Sunday, September 23 - PWAC Annual General Meeting & Word on the Street

 

 
Breakfast 8:30 am to 9 am
PWAC Annual General Meeting - Al Green Theatre, Miles Nadal Jewish Community Centre (MNjcc):  9 am to noon

 

 

 
Word on the Street - Toronto Book and magazine Festival, Harbourfront Centre:  10 am to 5 pm
Word on the Street is a lively celebration of the written word. PWAC and CMG Freelance Branch will have a booth, so drop by to see us while you enjoy the festivals other opportunities!
 

 

 

For full information on speakers and panelists, be sure to download the complete onsite program booklet here.

Ready to register?  Regular registration (including for online PD) is open, but only until end-of-day September 18; after that, you've missed your chance. Don't delay - please click here to register NOW!

THANKS TO OUR 2018 SPONSORS


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